When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation,"
Installs just this skill. Get the whole plugin for auto-invocation.
⚡ How it fires
How this skill gets triggered: by you, by Claude, or both.
Fires itselfClaude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/analytics
👁️ Context preview
The summary Claude sees to decide when to auto-load this skill.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation,"
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Stars43,758
Forks6,464
LanguagePython
LicenseMIT
📦 Ships with agentic-awesome-skills
</> SKILL.md
analytics.SKILL.md
---name: analytics
description: When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking...
risk: unknown
source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics
source_repo: coreyhaines31/marketingskills
source_type: community
date_added: 2026-07-01
license: MIT
license_source: https://github.com/coreyhaines31/marketingskills/blob/main/LICENSE
---# Analytics Tracking
## When to Use
Use this skill when you need when the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking...
You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.
## Initial Assessment
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
| signup_completed | User completes signup | method, plan | Success page |
## Custom Dimensions
| Name | Scope | Parameter |
|------|-------|-----------|
| user_type | User | user_type |
## Conversions
| Conversion | Event | Counting |
|------------|-------|----------|
| Signup | signup_completed | Once per session |
```
---
## Task-Specific Questions
1. What tools are you using (GA4, Mixpanel, etc.)?
2. What key actions do you want to track?
3. What decisions will this data inform?
4. Who implements - dev team or marketing?
5. Are there privacy/consent requirements?
6. What's already tracked?
---
## Tool Integrations
For implementation, see the [tools registry](https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics/../../tools/REGISTRY.md). Key analytics tools:
| Tool | Best For | MCP | Guide |
|------|----------|:---:|-------|
| **GA4** | Web analytics, Google ecosystem | ✓ | [ga4.md](https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics/../../tools/integrations/ga4.md) |
