Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.
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Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization.
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LanguagePython
LicenseMIT
📦 Ships with agentic-awesome-skills
</> SKILL.md
ad-creative.SKILL.md
---name: ad-creative
description: "Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization."
risk: unknown
source: "https://github.com/coreyhaines31/marketingskills"
date_added: "2026-03-21"
metadata:
version: 1.1.0
---# Ad Creative
You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.
## When to Use
- Use when generating or iterating paid ad copy at scale.
- Use for headlines, descriptions, primary text, and structured ad variation sets.
- Use when performance data should inform the next round of creative.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Platform & Format
- Any mandatory elements? (Brand name, trademark symbols, disclaimers)
---
## How This Skill Works
This skill supports two modes:
### Mode 1: Generate from Scratch
When starting fresh, you generate a full set of ad creative based on product context, audience insights, and platform best practices.
### Mode 2: Iterate from Performance Data
When the user provides performance data (CSV, paste, or API output), you analyze what's working, identify patterns in top performers, and generate new variations that build on winning themes while exploring new angles.
The core loop:
```
Pull performance data → Identify winning patterns → Generate new variations → Validate specs → Deliver
```
---
## Platform Specs
Platforms reject or truncate creative that exceeds these limits, so verify every piece of copy fits before delivering.
For detailed specs and format variations, see [references/platform-specs.md](references/platform-specs.md).
---
## Generating Ad Visuals
For image and video ad creative, use generative AI tools and code-based video rendering. See [references/generative-tools.md](references/generative-tools.md) for the complete guide covering:
- **Image generation** — Nano Banana Pro (Gemini), Flux, Ideogram for static ad images
- **Video generation** — Veo, Kling, Runway, Sora, Seedance, Higgsfield for video ads
- **Code-based video** — Remotion for templated, data-driven video at scale
- **Platform image specs** — Correct dimensions for every ad placement
- **Cost comparison** — Pricing for 100+ ad variations across tools
**Recommended workflow for scaled production:**
1. Generate hero creative with AI tools (exploratory, high-quality)
2. Build Remotion templates based on winning patterns
3. Batch produce variations with Remotion using data feeds
4. Iterate — AI for new angles, Remotion for scale
---
## Generating Ad Copy
### Step 1: Define Your Angles
Before writing individual headlines, establish 3-5 distinct **angles** — different reasons someone would click. Each angle should tap into a different motivation.
