Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization
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Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization
---name: prioritization-frameworks
description: "Reference guide to 9 prioritization frameworks with formulas, when-to-use guidance, and templates — RICE, ICE, Kano, MoSCoW, Opportunity Score, and more. Use when selecting a prioritization method, comparing frameworks like RICE vs ICE, or learning how different prioritization approaches work."
---## Prioritization Frameworks Reference
A reference guide to help you select and apply the right prioritization framework for your context.
### Core Principle
Never allow customers to design solutions. Prioritize **problems (opportunities)**, not features.
### Opportunity Score (Dan Olsen, *The Lean Product Playbook*)
The recommended framework for prioritizing customer problems.
Survey customers on **Importance** and **Satisfaction** for each need (normalize to 0–1 scale).
Three related formulas:
- **Current value** = Importance × Satisfaction
- **Opportunity Score** = Importance × (1 − Satisfaction)
- **Customer value created** = Importance × (S2 − S1), where S1 = satisfaction before, S2 = satisfaction after
High Importance + low Satisfaction = highest Opportunity Score = best opportunities. Plot on an Importance vs Satisfaction chart — upper-left quadrant is the sweet spot. Prioritizes customer problems, not solutions.
### ICE Framework
Useful for prioritizing initiatives and ideas. Considers not only value but also risk and economic factors.
- [Importance vs Satisfaction Template — Dan Olsen (Google Slides)](https://docs.google.com/presentation/d/1jg-LuF_3QHsf6f1nE1f98i4C0aulnRNMOO1jftgti8M/edit#slide=id.g796641d975_0_3)
- [Kano Model: How to Delight Your Customers Without Becoming a Feature Factory](https://www.productcompass.pm/p/kano-model-how-to-delight-your-customers)