Skill

/competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

One skill from pm-skills.

shell

$ npx -y skills add phuryn/pm-skills --skill competitive-battlecard --agent claude-code

Installs just this skill. Get the whole plugin for auto-invocation.

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfClaude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/competitive-battlecard

Context preview

The summary Claude sees to decide when to auto-load this skill.

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

Stats

Stars24,320

Forks2,501

LicenseMIT

Ships with pm-skills

@phuryn Get the whole plugin, auto-invoked

SKILL.md

competitive-battlecard.SKILL.md

---
name: competitive-battlecard
description: "Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'"
---

## Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

### Context

You are creating a competitive battlecard for **$ARGUMENTS**.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

### Instructions

1. **Research the competitor** (use web search):
   - Current product offerings and features
   - Pricing tiers and model
   - Target market and positioning
   - Recent product launches or changes
   - Known strengths and weaknesses
   - Customer reviews and sentiment (G2, Capterra, Reddit)

2. **Create the battlecard** with these sections:

   ### Company Overview
   - Founded, HQ, funding/revenue (if public)
   - Target market and ICP
   - Positioning in one sentence