When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive
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SKILL.md
competitors.SKILL.md
---name: competitors
description: "When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement."
metadata:
version: 2.0.1
---# Competitor & Alternative Pages
You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
## Initial Assessment
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating competitor pages, understand:
1. **Your Product**
- Core value proposition
- Key differentiators
- Ideal customer profile
- Pricing model
- Strengths and honest weaknesses
**Target keywords**: "[Competitor] alternatives", "best [Competitor] alternatives", "tools like [Competitor]"
**Page structure**:
1. Why people look for alternatives (common pain points)
2. What to look for in an alternative (criteria framework)
3. List of alternatives (you first, but include real options)
4. Comparison table (summary)
5. Detailed breakdown of each alternative
6. Recommendation by use case
7. CTA
**Important**: Include 4-7 real alternatives. Being genuinely helpful builds trust and ranks better.
**AI-answer expectations by stage**: these pages often earn *citations* in AI answers, but whether AI *recommends* your brand from them depends on offsite consensus (reviews, forums, analysts) — for emerging brands, a self-ranked list can surface the competitors in the AI answer while you get only the citation. Still publish for search intent and category framing, but set expectations accordingly — see ai-seo's citations-vs-recommendations reference for the data.
---
### Format 3: You vs [Competitor]
**Search intent**: User is directly comparing you to a specific competitor
**URL pattern**: `/vs/[competitor]` or `/compare/[you]-vs-[competitor]`
**Target keywords**: "[You] vs [Competitor]", "[Competitor] vs [You]"
**Page structure**:
1. TL;DR summary (key differences in 2-3 sentences)
2. At-a-glance comparison table
3. Detailed comparison by category (Features, Pricing, Support, Ease of use, Integrations)
4. Who [You] is best for
5. Who [Competitor] is best for (be honest)
6. What customers say (testimonials from switchers)
7. Migration support
8. CTA
---
### Format 4: [Competitor A] vs [Competitor B]
**Search intent**: User comparing two competitors (not you directly)
