When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my
One skill from marketing-skills. Installed with the plugin, it fires itself as you prompt.
Installs just this skill. Get the whole plugin for auto-invocation.
SKILL.md
aso.SKILL.md
---name: aso
description: "When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it."
metadata:
version: 2.0.0
---# ASO Audit
Analyze App Store and Google Play listings against ASO best practices. Fetches
live listing data, scores metadata, visuals, and ratings, then produces a
prioritized action plan.
## When to Use
- User shares an App Store or Google Play URL
- User asks to audit or optimize an app listing
- User wants to compare their app against competitors
- User asks about app store ranking, visibility, or download conversion
## Before Auditing
**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
## Phase 1 — Identify Store & Fetch
### Detect store type from URL
| **Dominant** | Household name, 1M+ ratings, top-10 in category, near-universal brand recognition. Users search by brand name, not generic keywords. | Instagram, Uber, Spotify, WhatsApp, Netflix |
| **Established** | Well-known in their category, 100K+ ratings, strong organic installs, recognized brand but not universally known. | Strava, Notion, Duolingo, Cash App, Calm |
| **Challenger** | Building awareness, <100K ratings, needs discovery through keywords and ASO tactics. Most apps fall here. | Your app, most indie/startup apps |
### How tier affects scoring
**Dominant apps** get adjusted scoring in these areas:
- **Title:** Brand-only or brand-first titles are valid (score 8+ if brand is the keyword). These apps don't need generic keyword discovery.
- **Description:** Score purely on conversion quality, not keyword presence. If the app is a household name, a well-crafted brand description beats a keyword-stuffed one.
- **Visual Assets:** Lifestyle/brand photography instead of UI demos is a legitimate conversion strategy. No video is acceptable if the product is hard to demo in 30s or brand awareness is near-universal.
- **What's New:** Generic release notes at weekly+ cadence are acceptable (score 8+). At scale, detailed changelogs have minimal ROI and risk backlash.
- **In-app events:** Missing events for utility apps with massive install bases (Uber, WhatsApp) is not a penalty. These apps don't need discovery help.
- **Localization:** Score relative to actual market, not absolute count. A US-only fintech with 2 languages (English + Spanish) is appropriately localized.
**Established apps** get partial adjustment:
- Brand-first titles are fine but should still include 1-2 keywords
- Strategic description choices get benefit of the doubt
- Other dimensions scored normally
**Challenger apps** are scored strictly against textbook ASO best practices — every character, screenshot, and keyword matters.
**Key principle:** Before docking points, ask: "Is this a mistake or a deliberate
choice by a team that has data I don't?" If the app has 1M+ ratings and a
dedicated ASO team, assume their choices are data-informed unless clearly wrong.
---
## Phase 2 — Score Each Dimension
Score each dimension 0-10 using the criteria in `references/scoring-criteria.md`.
Apply the brand maturity tier adjustments from Phase 1.5.
Reference files for platform specs and benchmarks:
- `references/apple-specs.md` — Official Apple character limits, screenshot/video specs, CPP/PPO rules, rejection triggers
- `references/google-play-specs.md` — Official Google Play limits, screenshot specs, Android Vitals thresholds, policies
