Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
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Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
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Stars29,852
Forks3,189
LanguagePython
LicenseMIT
š¦ Ships with claude-code-templates
</> SKILL.md
app-store-optimization.SKILL.md
---name: app-store-optimization
description: Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store
---# App Store Optimization (ASO) Skill
This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store.
## Capabilities
### Research & Analysis
- **Keyword Research**: Analyze keyword volume, competition, and relevance for app discovery
- **Competitor Analysis**: Deep-dive into top-performing apps in your category
- **Market Trend Analysis**: Identify emerging trends and opportunities in your app category
- **Review Sentiment Analysis**: Extract insights from user reviews to identify strengths and issues
- **Category Analysis**: Evaluate optimal category and subcategory placement strategies
### Metadata Optimization
- **Title Optimization**: Create compelling titles with optimal keyword placement (platform-specific character limits)
- **Description Optimization**: Craft both short and full descriptions that convert and rank
- **Subtitle/Promotional Text**: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars)
- **Keyword Field**: Maximize Apple's 100-character keyword field with strategic selection
- **Category Selection**: Data-driven recommendations for primary and secondary categories
Hey ClaudeāI just added the "app-store-optimization" skill. Can you research the best keywords for a productivity app targeting professionals? Focus on keywords with good search volume but lower competition.
```
### Optimize App Store Listing
```
Hey ClaudeāI just added the "app-store-optimization" skill. Can you optimize my app's metadata for the Apple App Store? Here's my current listing: [provide current metadata]. I want to rank for "task management" and "productivity tools".
```
### Analyze Competitor Strategy
```
Hey ClaudeāI just added the "app-store-optimization" skill. Can you analyze the ASO strategies of Todoist, Any.do, and Microsoft To Do? I want to understand what they're doing well and where there are opportunities.
```
### Review Sentiment Analysis
```
Hey ClaudeāI just added the "app-store-optimization" skill. Can you analyze recent reviews for my app (com.myapp.ios) and identify the most common user complaints and feature requests?
```
### Calculate ASO Score
```
Hey ClaudeāI just added the "app-store-optimization" skill. Can you calculate my app's overall ASO health score and provide specific recommendations for improvement?
```
### Plan A/B Test
```
Hey ClaudeāI just added the "app-store-optimization" skill. I want to A/B test my app icon and first screenshot. Can you help me design the test and determine how long to run it?
```
### Pre-Launch Checklist
```
Hey ClaudeāI just added the "app-store-optimization" skill. Can you generate a comprehensive pre-launch checklist for submitting my app to both Apple App Store and Google Play Store?
```
## Scripts
### keyword_analyzer.py
Analyzes keywords for search volume, competition, and relevance. Provides strategic recommendations for primary and secondary keywords.
**Key Functions:**
- `analyze_keyword()`: Analyze single keyword metrics
1. **Prioritize Markets**: Start with English, Spanish, Chinese, French, German
2. **Native Speakers**: Use professional translators, not machine translation
3. **Cultural Adaptation**: Some features resonate differently by culture
4. **Test Locally**: Have native speakers review before publishing
5. **Measure ROI**: Track downloads by locale to assess impact
## Limitations
### Data Dependencies
- Keyword search volume estimates are approximate (no official data from Apple/Google)
- Competitor data may be incomplete for private apps
- Review analysis limited to public reviews (can't access private feedback)
- Historical data may not be available for new apps
### Platform Constraints
- Apple App Store keyword changes require app submission (except Promotional Text)
- Google Play Store metadata changes take 1-2 hours to index
- A/B testing requires significant traffic for statistical significance
- Store algorithms are proprietary and change without notice
### Industry Variability
- ASO benchmarks vary significantly by category (games vs. utilities)
- Seasonality affects different categories differently
- Geographic markets have different competitive landscapes
- Cultural preferences impact what works in different countries
### Scope Boundaries
- Does not include paid user acquisition strategies (Apple Search Ads, Google Ads)
- Does not cover app development or UI/UX optimization
- Does not include app analytics implementation (use Firebase, Mixpanel, etc.)
- Does not handle app submission technical issues (provisioning profiles, certificates)
### When NOT to Use This Skill
- For web apps (different SEO strategies apply)
- For enterprise apps not in public stores
- For apps in beta/TestFlight only
- If you need paid advertising strategies (use marketing skills instead)
## Integration with Other Skills
This skill works well with:
- **Content Strategy Skills**: For creating app descriptions and marketing copy
- **Analytics Skills**: For analyzing download and engagement data
- **Localization Skills**: For managing multi-language content
- **Design Skills**: For creating optimized visual assets
- **Marketing Skills**: For coordinating broader launch campaigns
## Version & Updates
This skill is based on current Apple App Store and Google Play Store requirements as of November 2025. Store policies and best practices evolveāverify current requirements before major launches.
**Key Updates to Monitor:**
- Apple App Store Connect updates (apple.com/app-store/review/guidelines)
- Google Play Console updates (play.google.com/console/about/guides/releasewithconfidence)
- iOS/Android version adoption rates (affects device testing)
- Store algorithm changes (follow ASO blogs and communities)
